IBSA Liquid Drops Float Out of Billboard

Imagine the ruins of an ancient Roman courtyard getting an unexpected skincare makeover. That’s the captivating premise of this IBSA CGI ad featuring liquid beauty cascading from a billboard. The video unfolds as liquid drops cascade from IBSA's '10 Anni Di Bellezza Autentica' display, transforming the courtyard below—each transparent sphere touching the aged cobblestone erupts into blooming flowers, bringing color and vitality to the historic setting in a surreal yet grounded visual play. Using augmented reality effects, this IBSA CGI ad transforms the weathered Roman architecture into an insightful product showcase.