IKEA Furniture Soars Toward the Shopping Center

In this IKEA CGI campaign, household favorites like MAMMUT stools, KALLAX shelving, and €1.50 vegetable hot dogs float effortlessly through the Parisian sky above the Italie Deux shopping center. The ad humorously reimagines a typical cityscape with furniture and food items soaring toward a giant blue IKEA zipper bag, symbolizing the arrival of a new store. A captivating execution that masterfully blends humor and creativity with a memorable twist on home furnishing accessibility.