IKEA Furniture Soars Toward the Shopping Center

IKEA Furniture Soars Over Paris

This CGI campaign features IKEA household favourites, including MAMMUT stools, KALLAX shelving, and €1.50 vegetable hot dogs, floating through the Parisian sky.

The items are depicted effortlessly soaring above the Italie Deux shopping centre, heading towards a giant blue IKEA zipper bag. This creative execution symbolises the arrival of a new store, reimagining the cityscape with a memorable twist on home furnishing accessibility.

B
FOOH Impact ScoreSolid
SAB-TierCThe FOOH Impact Score measures how effective a FOOH video is by analyzing key factors like engagement rate, viewership, and reach. By combining these performance indicators, the score provides a clear and accurate assessment of the video's impact.Learn more

Credits

Brand:IKEA
Artist:Vokode

Metadata

Work Type: FOOH
Brand Industry:Home & Garden
Country:France
City:Paris
Date posted:August 31, 2024
Source:Instagram