Roomlane Giant Gift Box Reveal Bar Unit

Imagine a downtown street turning into a dreamscape of surprise gifting. That’s the captivating premise of this Roomlane fake out of home ad featuring the Evon Bar Unit. The video unfolds as the scene opens with a view of giant gift boxes on a brick pavement with mid-rise buildings on the side. These gift boxes are wrapped in paper featuring the Roomlane logo, and while some are tied with red ribbons, others are left without them. A crane pulls the ribbon of the rectangular box in front, and the box opens by itself to reveal pastel-colored balls and heart- and oval-shaped foil balloons rising into the air while the balls scatter across the ground. A wooden bar unit is revealed inside, and the camera zooms in slightly on it before the video concludes with the Roomlane Furniture and Home Decor text against a white background. Using innovative computer generated graphics, this Roomlane fake out of home ad transforms city streets into an effective product showcase.