IWC Home Store Draped with Curtain
KaDeWe Building Draped at Dusk
This FOOH (fake out-of-home) CGI campaign for IWC HOME features a dramatic launch of their new furniture showroom. The video depicts a giant white curtain descending over the corner of the famous KaDeWe building in Berlin at dusk.
As the fabric drapes over the iconic department store, glowing text spelling out 'IWC HOME' is revealed beneath the prominent 'BERLIN' sign. This CGI effect transforms the storefront into a cinematic moment, capturing attention amid the fading evening light and showcasing the product in an insightful way.
B
FOOH Impact ScoreSolid
SAB-TierCThe FOOH Impact Score measures how effective a FOOH video is by analyzing key factors like engagement rate, viewership, and reach. By combining these performance indicators, the score provides a clear and accurate assessment of the video's impact.Learn more
Credits
Brand:
Artist:Epilog
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