IWC Home Store Draped with Curtain

Imagine a giant white curtain descending over one of Berlin’s most iconic department stores. That’s the authentic premise of this IWC HOME FOOH campaign featuring the dramatic launch of their new furniture showroom. The video unfolds as a mysterious fabric drapes over the corner of the famous KaDeWe building at dusk, revealing glowing text that spells out 'IWC HOME' beneath the prominent 'BERLIN' sign, transforming the storefront into a cinematic moment that captures attention amid the fading evening light. Using effective CGI effects, this IWC HOME FOOH campaign transforms a landmark location into an insightful product showcase.