Rove Lab Sofa Airlift Over Walt Disney Concert Hall
Outstanding
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In this Rove vfx advertising, helicopters dramatically lift a colossal M1 Sofa high above downtown Los Angeles, transporting the sleek furniture past skyscrapers and urban landmarks. The scene unfolds as the minimalist white sectional hovers against the metallic curves of the Walt Disney Concert Hall, catching the attention of stunned pedestrians who pull out their phones to capture the surreal skyline moment. With an engaging use of VFX, this Rove sofa ad transforms everyday city life into a fresh, relatable spectacle, highlighting Rove’s flash sale campaign by reimagining furniture shopping as a bold urban installation.
