Karl Lagerfeld Orange Bag Hangs on the Building
Karl Lagerfeld Orange Bag on Building
This CGI campaign for Karl Lagerfeld features orange bubbles inflating across the windows of the Grand Via building in Madrid, Spain. The bubbles inflate and deflate in dynamic synchronisation.
The advertisement humorously reimagines the architectural landmark as the swelling bubble bursts to reveal a sleek sling bag. The bag features the distinctive 'K Ikonik' logo from the Karl Ikonik collection.
This execution blends humour and creativity with brand identity, offering a memorable transformation of the building.
C
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Credits
Brand:
Artist:Mateus VFX
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