Karl Lagerfeld Orange Bag Hangs on the Building
C
FOOH Impact Score
Improvable
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A
B
C-Tier
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In this Karl Lagerfeld cgi campaign, orange bubbles inflate across the Grand Via building's windows in dynamic synchronization. The ad humorously reimagines a Madrid architectural landmark with a clear transformation as the swelling bubble bursts to reveal a sleek sling bag featuring the distinctive 'K Ikonik' logo from the Karl Ikonik collection. A memorable execution that masterfully blends humor and creativity with brand identity.
