KitKat Chocolates Spill from Delivery Box
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FOOH Impact Score
Impressive
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A-Tier
B
C
The FOOH Impact Score measures how effective a FOOH video is by analyzing key factors like engagement rate, viewership, and reach. By combining these performance indicators, the score provides a clear and accurate assessment of the video's impact.
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In this KitKat FOOH ad, a vibrant red-themed delivery scene is interrupted as an iFood delivery box bursts open with dynamic CGI effects, unleashing dozens of KitKat bars that tumble mid-air around a stunned delivery person. The ad humorously reimagines an everyday food delivery moment with a fun twist, as the packaging seems to come alive, turning routine into celebration. A surprising installation that masterfully blends humor and creativity with a memorable twist on the ‘Have a Break’ message.
