LEC Giant Ice Cream Tub Paraglides in Paris

This LEC FOOH ad features a giant vanilla ice cream tub paragliding over the Paris skyline, with the Eiffel Tower as its backdrop. The video opens on a clear blue sky and a wide view of the Eiffel Tower, as a massive vanilla LEC ice cream tub appears, suspended beneath a yellow paragliding canopy branded with the LEC logo, flying steadily toward the monument.

The oversized tub circles around the Eiffel Tower, weaving through the open sky as the camera tracks and zooms in, then pulls back to show its smooth, steady flight. The floating tub gently descends toward a court, finally landing as the canopy slowly settles beside it on the ground. The camera pulls outward to reveal the full, calm setting and highlight LEC’s France launch.

Using computer-generated imagery, this LEC FOOH ad transforms the Paris skyline into an impactful product showcase for the vanilla ice cream tub.