LANEIGE Carousel on Wheels
Pink Carousel Spins in Paris
This Laneige FOOH ad transforms a Parisian plaza into a skincare-themed amusement park. The video features a rotating pink carousel, promoting the brand's 'Bouncy & Firm' product line.
A larger-than-life installation appears on a central Paris street, drawing the attention of passersby. The pastel-toned, rideable structure is adorned with mirrored panels and floating spheres that bounce in sync with the carousel's movement. This engaging CGI effect captures the curiosity of pedestrians and social media scrollers alike, showcasing the product in a memorable way.
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FOOH Impact ScoreOutstanding
S-TierABCThe FOOH Impact Score measures how effective a FOOH video is by analyzing key factors like engagement rate, viewership, and reach. By combining these performance indicators, the score provides a clear and accurate assessment of the video's impact.Learn more
Credits
Brand:
Artist:Vice3d
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