LANEIGE Carousel on Wheels

Imagine a Parisian plaza turning into a skincare-themed amusement park. That’s the creative premise of this Laneige FOOH ad featuring a rotating pink carousel promoting their ‘Bouncy & Firm’ product line. The video unfolds as a larger-than-life installation appears on the street, with passersby gathering around a pastel-toned, rideable structure adorned with mirrored panels and floating spheres that bounce in sync with carousel movement, drawing attention from curious pedestrians and social media scrollers alike. Using memorable CGI effects, this Laneige FOOH ad transforms a central Paris street into an engaging product showcase.