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Philips Giant Pink Gift Box Airlifted by Helicopter at Kingdom Centre

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FOOH Impact Score

Impressive

S A-Tier B C
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Credits

Brand: Philips

Who we think created this: HAUT CGI Video Production

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Metadata

Brand Industry: Beauty & Personal Care

Country: UAE

City: Riyadh

Effects / Animations: Large Objects, Complex Motion, Reveal & Unboxing

Surroundings: Kingdom Centre, City

Date posted: February 12, 2025

Source: Instagram

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In this Philips FOOH ad, a massive pink gift box elegantly descends from a helicopter, landing dramatically near the Kingdom Centre in Riyadh. The ad humorously reimagines the city’s skyline with a bold display delivering the Lumea hair removal device as if by royal decree, capturing the attention of passersby in traditional Saudi attire. A captivating display that masterfully blends creativity with product storytelling, turning a product launch into a memorable urban moment.

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