Philips Giant Pink Gift Box Airlifted by Helicopter at Kingdom Centre
Philips Lumea Gift Box Lands in Riyadh
This Philips FOOH advertisement features a massive pink gift box, airlifted by helicopter, descending dramatically near the Kingdom Centre in Riyadh. The ad humorously reimagines the city’s skyline with this bold display.
The gift box delivers the Lumea hair removal device, presented as if by royal decree, capturing the attention of passersby in traditional Saudi attire. This captivating display masterfully blends creativity with product storytelling, turning a product launch into a memorable urban moment.
A
FOOH Impact ScoreImpressive
SA-TierBCThe FOOH Impact Score measures how effective a FOOH video is by analyzing key factors like engagement rate, viewership, and reach. By combining these performance indicators, the score provides a clear and accurate assessment of the video's impact.Learn more
Credits
Brand:
Artist:HAUT CGI Video Production
NARS Advent Calendar Lowered on the Street
Mary Kay Giant Box Reveals Perfume in Field
Benefit Cosmetics UFO Hovering Revealing Product
Cetaphil Wrapped Bottle Rolls at Times Square
Xiaomi Smartphone Building Unlock
Shu Uemura Cleansing Oil Flower Blooming
Shu Uemura Foundation Vending Machine in Tokyo
Pink Gellac Giant Pink Nail Polish Colors Parisian Streets
Tom Brady Champ Rings Revealed at Facade
Melvita Giant Bottle Repairs Cracked Bridge
Space NK Flying Makeup at Trafford Centre
Carbon Studio
Space NK Beauty Advent Calendar in Trafalgar Square