Philips Giant Pink Gift Box Airlifted by Helicopter at Kingdom Centre
A
FOOH Impact Score
Impressive
S
A-Tier
B
C
The FOOH Impact Score measures how effective a FOOH video is by analyzing key factors like engagement rate, viewership, and reach. By combining these performance indicators, the score provides a clear and accurate assessment of the video's impact.
Learn moreFOOH.com is the biggest captivating library. If you are the creator of this Philips ad or would like to add your work Submit your work!
In this Philips FOOH ad, a massive pink gift box elegantly descends from a helicopter, landing dramatically near the Kingdom Centre in Riyadh. The ad humorously reimagines the city’s skyline with a bold display delivering the Lumea hair removal device as if by royal decree, capturing the attention of passersby in traditional Saudi attire. A captivating display that masterfully blends creativity with product storytelling, turning a product launch into a memorable urban moment.
