Le BHV Marais Santa's Workshop Built on Facade

In this BHV Marais faux ooh ad, the iconic Parisian department store is reimagined as a giant festive toy tower wrapped in holiday charm. The scene unfolds as the department store building appears completely reimagined as a fairytale structure with snow-dusted blue windows, starry night-sky patterns, and candy-cane striped awnings. A charming clock face with pastel colors marks the time at "l'heure de Noël" (Christmas time), while playful details including elves riding shooting stars, teddy bears, and Christmas ornaments adorn every corner. Digital snowflakes fall around the illuminated structure, creating a magical winter scene that turns the historic Parisian store into a life-sized holiday toy that seems plucked straight from a child's imagination. With a distinctive use of CGI effects, this BHV Marais holiday campaign faux ooh ad transforms a well-known retail landmark into a fresh, relatable spectacle, highlighting BHV Marais’s intent to immerse visitors in a festive, storybook atmosphere.