Le BHV Marais Santa's Workshop Built on Facade

This faux out-of-home (FOOH) CGI advertisement reimagines the iconic Parisian department store, BHV Marais, as a giant festive toy tower adorned with holiday charm. The building appears as a fairytale structure with snow-dusted blue windows, starry night-sky patterns, and candy-cane striped awnings. A charming clock face, in pastel colours, marks the time at "l'heure de Noël" (Christmas time).

Playful details including elves riding shooting stars, teddy bears, and Christmas ornaments adorn every corner. Digital snowflakes fall around the illuminated structure, creating a magical winter scene that transforms the historic Parisian store into a life-sized holiday toy, seemingly plucked straight from a child's imagination.

Through distinctive CGI effects, this BHV Marais holiday campaign FOOH ad transforms a well-known retail landmark into a fresh, relatable spectacle, highlighting BHV Marais’s intent to immerse visitors in a festive, storybook atmosphere.