El Corte Inglés Flying Christmas Train

This El Corte Inglés FOOH ad begins with a wide view of the store’s Madrid flagship, where commuters gather below and glance upwards as a large classic train engine installation atop the building releases a burst of confetti. This moment cleverly highlights the brand’s connection to Spanish holiday tradition and festive retail experiences as a Christmas-themed train emerges from a side opening on the building, rolls through an indoor-outdoor track, exits via the front tunnel, and dazzles the street as it lifts into the air. As a perfect blend of captivating storytelling and authentic product integration, the CGI effects enhancement is designed for promoting El Corte Inglés’ annual holiday toy catalogue and immersive in-store celebrations.