El Corte Inglés Flying Christmas Train
Train Lifts Over Madrid Street
This FOOH CGI advertisement for El Corte Inglés features their Madrid flagship store. The video opens with a wide view of the building, where commuters below look up as a large, classic train engine installation on the rooftop releases a burst of confetti.
A Christmas-themed train then emerges from a side opening, travels along an indoor-outdoor track, and exits through a front tunnel. It subsequently lifts into the air above the street, dazzling onlookers. This sequence highlights the brand's connection to Spanish holiday traditions and festive retail experiences.
The CGI effects enhance the storytelling and integrate the product authentically, promoting El Corte Inglés’ annual holiday toy catalogue and immersive in-store celebrations.
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FOOH Impact ScoreSolid
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Credits
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