Legia Warszawa Energy Drink Blimps Over City
Legia Warsaw Energy Drink Blimps
This fake out-of-home advertisement for Legia Warsaw's energy drink features giant, branded cans levitating over a bustling city bridge and street. The oversized red, silver, green, and black cans appear to float effortlessly above pedestrians.
Utilising augmented reality, the ad transforms an ordinary cityscape into a fresh, relatable spectacle. It visually reinforces the campaign's message that 'the energy of THIS city is everywhere' and 'floats in the air,' connecting the product with Warsaw's vibrant rhythm and promoting its regional availability.
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FOOH Impact ScoreSolid
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Credits
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