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Lumene Concealer Tower Rises in the City

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Credits

Brand: Lumene

Who we think created this: Santeri Salmi

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Metadata

Brand Industry: Beauty & Personal Care

Country: Germany

City: Frankfurt

Effects / Animations: Large Objects, Morphing & Transformation

Surrounding: City

Date posted: March 5, 2025

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This Lumene CC All-Over Concealer cgi campaign begins with a towering tube of concealer dramatically altering the Frankfurt skyline as it stands among the city's iconic skyscrapers, topped with its bold pink cap gleaming in the sunlight. This moment cleverly highlights the product’s versatility and prominence as it visually rises above the urban streetscape, anchored alongside two Müller-branded hot air balloons floating across a clear sky with their distinct 'M' logos, capturing attention over the Main River where boats are calmly moored. As a perfect blend of captivating storytelling and dynamic product integration, the CGI effects enhancement is designed for announcing Lumene's arrival at Müller stores with unforgettable visual flair.

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