Lumene Concealer Tower Rises in the City

Santeri Salmi Visual
Santeri Salmi VisualAvailable for work

Lumene Concealer Tower in Frankfurt

This CGI campaign for Lumene CC All-Over Concealer features a towering tube of the product dramatically altering the Frankfurt skyline. It stands prominently among the city's iconic skyscrapers, with its bold pink cap gleaming in the sunlight.

The visual narrative highlights the product’s versatility and prominence, rising above the urban streetscape. Two Müller-branded hot air balloons, displaying distinct 'M' logos, float across a clear sky over the Main River, where boats are calmly moored.

This CGI effects enhancement serves as a captivating and dynamic product integration, designed to announce Lumene's arrival at Müller stores with unforgettable visual flair.

B
FOOH Impact ScoreSolid
SAB-TierCThe FOOH Impact Score measures how effective a FOOH video is by analyzing key factors like engagement rate, viewership, and reach. By combining these performance indicators, the score provides a clear and accurate assessment of the video's impact.Learn more

Credits

Brand:Lumene

Metadata

Work Type: FOOH
Brand Industry:Beauty & Personal Care
Country:Germany
Date posted:March 5, 2025
Source:Instagram