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Improvable
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In this Mentos CGI video, a giant hot air balloon shaped like a Mentos Pure Fresh Mint container floats gracefully over Krakow’s Vistula River, with the iconic Wawel Castle providing a scenic backdrop. The ad humorously reimagines aerial advertising with a clear blend of branding and spectacle, where the balloon’s white and blue color scheme mirrors the minty freshness associated with the product. A creative execution that masterfully blends humor and creativity with a memorable twist on brand identity.
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