Mentos Gum Bottle Hot Air Balloon
Floats Over Krakow’s Vistula River
This CGI video features a giant hot air balloon, shaped like a Mentos Pure Fresh Mint container, floating gracefully over Krakow’s Vistula River.
Wawel Castle provides a scenic backdrop to the aerial advertisement. The balloon’s white and blue colour scheme mirrors the minty freshness associated with the product, offering a memorable twist on brand identity.
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Credits
Brand:
Artist:Havas Play