Michelin Tires Rolling Down Ramp in Paris

In this Michelin faux ooh ad, black tires take flight across the Paris cityscape, weaving between iconic landmarks like the Eiffel Tower and an elegant rooftop ramp installation. The scene unfolds as these animated tires, rendered with firefly-like motion, traverse notable structures in a seamless aerial ballet—connecting the brand’s mobility ethos with stunning visuals of historic destinations. With an engaging use of VFX, this Michelin digital tire showcase faux ooh ad transforms architectural landmarks into a fresh, relatable spectacle, highlighting Michelin’s commitment to artistic innovation and functional storytelling.