FOOH Impact Score:
Solid
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In this Azzaro faux ooh ad, towering silver perfume bottles rise amid the snowy streets of New York City, dominating seasonal landmarks like Rockefeller Center as skaters glide beneath their reflective surfaces. The ad dramatically reimagines the winter cityscape with a fragrance bottle scaled to skyscraper proportions, symbolizing the brand's message of 'owning the city.' A dynamic that masterfully blends creativity with a memorable twist on luxury branding.