Tissot Basketball Hoop at Eiffel Tower

Imagine the Eiffel Tower doubling as a basketball scoreboard towering over Paris. That’s the engaging premise of this Tissot mixed reality ad featuring an oversized countdown timer and hoop built into the iconic landmark. The video unfolds as dazzling CGI effects turn the top of the tower into a giant game clock, complete with a glowing backboard and digital score counter, highlighting Tissot’s role as the official NBA timekeeper during the Paris Games. Using memorable computer generated imagery, this Tissot mixed reality ad transforms the famous French structure into an innovative product showcase that bridges American sports culture with European elegance.