Shin Ramyun Noodle Package Airlifted to New York
C
FOOH Impact Score
Improvable
S
A
B
C-Tier
The FOOH Impact Score measures how effective a FOOH video is by analyzing key factors like engagement rate, viewership, and reach. By combining these performance indicators, the score provides a clear and accurate assessment of the video's impact.
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In this Shin Ramyun CGI campaign, a massive noodle package dangles beneath a low-flying aircraft gliding across Manhattan’s skyline. The scene unfolds as the airborne Shin Ramyun container makes a grand appearance above the city, signaling the brand’s arrival in New York through an unforgettable fusion of food and spectacle. With a captivating use of computer generated graphics, this Shin Ramyun instant noodle CGI campaign transforms the metropolitan skyline into a fresh, relatable spectacle, highlighting Shin Ramyun’s bold entry into the global food market.
