Reis Avalanche of Mint Boxes
B
FOOH Impact Score
Solid
S
A
B-Tier
C
The FOOH Impact Score measures how effective a FOOH video is by analyzing key factors like engagement rate, viewership, and reach. By combining these performance indicators, the score provides a clear and accurate assessment of the video's impact.
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In this Reis CGI video, a mint green avalanche bursts from the store’s doors as hundreds of the brand’s signature boxes tumble dramatically onto the sidewalk. The ad humorously reimagines a crowded jewelry storefront with a playful twist, transforming a typical retail scene into a dynamic flood of mint-colored containers representing consumer demand. A fun execution that masterfully blends creativity with a distinctive take on brand identity.
