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Renova Colorful Giant at the Bund

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FOOH Impact Score

Impressive

S A-Tier B C
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Credits

Brand: Renova

Who we think created this: Jimmy

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Metadata

Brand Industry: Home & Garden

Country: China

City: Shanghai

Effects / Animations: Character Animation, Large Objects

Surroundings: The Bund, City

Date posted: July 15, 2024

Source: Instagram

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Imagine a larger-than-life figure built entirely from colorful toilet paper rolls casually observing a historical landmark. That’s the fun premise of this Renova fake out of home ad featuring a towering toilet paper giant made from vibrant rolls in lime green, blue, orange, yellow, and pink. The video unfolds as the giant, composed solely of Renova toilet paper, leans next to Shanghai's iconic clock tower along The Bund, blending oversized innovation with the city's classic European-style architecture. Using clear computer generated imagery, this Renova fake out of home ad transforms a historic cityscape into an engaging product showcase.

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