LEGO Giant Giraffes on Warsaw Roundabout
LEGO Giraffes Invade Warsaw Roundabout
This mixed reality ad features towering giraffes, constructed entirely from LEGO bricks, situated in the centre of a roundabout within Warsaw’s historic district. This scene cleverly showcases the detailed craftsmanship of LEGO Creator sets.
The brick-built animals unexpectedly blend with the city’s classical architecture, transforming an ordinary urban setting into a surreal safari backdrop, even during the winter season. This CGI-enhanced video is designed to generate buzz around the latest LEGO set release, combining creative storytelling with insightful product integration.
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FOOH Impact ScoreImpressive
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Credits
Brand:
Artist:Dawid Herda
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