LEGO Giant Giraffes on Warsaw Roundabout
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FOOH Impact Score
Impressive
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A-Tier
B
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This LEGO mixed reality ad begins with towering giraffes made entirely from LEGO bricks standing in the middle of a roundabout in Warsaw’s historic district. This moment cleverly highlights LEGO Creator’s detailed craftsmanship as these brick-built animals unexpectedly blend into the city’s classical architecture, turning an ordinary urban setting into a surreal safari backdrop even during the winter season. As a perfect blend of creative storytelling and insightful product integration, the CGI effects enhancement is designed for driving buzz around the latest set release.
