K-Citymarket Forklift Transports Giant Strawberry

This K-Citymarket VFX advertisement features the exclusive Marimekko Mansikkavuoret summer collection, transforming a familiar supermarket into a larger-than-life berry landscape.

The video opens on a K-Citymarket store where a green forklift transports a giant pink and red striped strawberry, rolling it towards the entrance. The camera glides forward to reveal the façade with "tervetuloa" above the doors, two more oversized strawberries already arranged outside, and storefront posters showcasing the same strawberry pattern with the text "Marimekko."

Soft white cream-like swirls gently float in the sky overhead, creating a fresh summer atmosphere that highlights the collection’s new colour palette. This memorable CGI transforms the store exterior into an innovative product showcase.