Rochas Paris Giant Woman-Shaped Perfume Bottle
Dominates Paris' Place de la Concorde
This FOOH campaign for Rochas Paris features a towering perfume bottle, shaped like a confident female figure, dominating the Place de la Concorde. The ad dramatically reimagines the iconic city square with this mesmerising structure.
The bottle's golden upper body stands with power and authority, while its rose-hued crystal skirt gleams under the sun. This creative execution masterfully blends bold storytelling with a distinctive blend of brand identity and cultural symbolism.
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Credits
Brand:
Artist:SPOA
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