Rochas Paris Giant Woman-Shaped Perfume Bottle
C
FOOH Impact Score
Improvable
S
A
B
C-Tier
The FOOH Impact Score measures how effective a FOOH video is by analyzing key factors like engagement rate, viewership, and reach. By combining these performance indicators, the score provides a clear and accurate assessment of the video's impact.
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In this Rochas FOOH campaign, a captivating display unfolds as a towering perfume bottle in the form of a confident female figure dominates Paris' Place de la Concorde. The ad dramatically reimagines the iconic city square with a mesmerizing structure where the bottle’s golden upper body stands with power and authority while its rose-hued crystal skirt gleams under the sun. A creative execution that masterfully blends bold storytelling with a distinctive blend of brand identity and cultural symbolism.
