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Roche Bobois Bubble Sofas on Ferris Wheel

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Credits

Brand: Roche Bobois

Who we think created this: Vokode

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Metadata

Brand Industry: Home & Garden

Country: France

City: Paris

Effect / Animation: Billboard & Digital Screen

Surroundings: Trocadéro, City

Date posted: May 13, 2025

Source: Instagram

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Imagine the Eiffel Tower becoming a backdrop for floating furniture pods on a Ferris wheel. That’s the distinctive premise of this Roche Bobois fake out of home ad featuring its iconic Bubble sofa. The video unfolds as transparent glass spheres encasing the Bubble sofa appear to rotate high above the Trocadéro, repurposing each Ferris wheel capsule into elegant room-sized viewing pods with sweeping panoramas of Paris. Using computer generated imagery, this Roche Bobois fake out of home ad transforms public space into an engaging product showcase.

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