Starbucks Rain of Giant Donuts in Parisian Square
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FOOH Impact Score
Outstanding
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The FOOH Impact Score measures how effective a FOOH video is by analyzing key factors like engagement rate, viewership, and reach. By combining these performance indicators, the score provides a clear and accurate assessment of the video's impact.
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In this Starbucks FOOH campaign, computer generated graphics transform a Parisian square into a festive scene where giant donuts fall between two tall Christmas trees. The ad humorously reimagines a quiet city setting with a sweet seasonal twist that positions Starbucks' holiday offerings front and center. An engaging moment that masterfully blends creativity with product storytelling.
