Actimel Pills Fall Into Giant Mario Bottles

Pills Glow Down Piccadilly Tubes

This CGI video transforms Piccadilly Circus into an arcade-style power-up station for the immune system. Giant Actimel bottles, styled as Super Mario characters, are integrated into the facade of the London Pavilion.

Clear pipes run from the rooftop down to each bottle. Giant colourful pills in blue, pink, white, and sky blue drop into these tubes, sliding directly onto the bottle tops. This action triggers a bright internal glow that pulses through the transparent pipes.

The camera slowly zooms in on the installation, revealing the Actimel logo mounted on the highest edge of the pavilion, emphasising the brand’s immune protection message through this gaming-inspired city landmark takeover.

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Work Type: FOOH
City:London
Date posted:September 15, 2025
Source:Instagram