White Fox Boutique Gigantic Hoodie Blown Up on River Thames

Day Five
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White Fox Boutique Hoodie on River Thames

This CGI campaign for White Fox Boutique features a gigantic green hoodie emerging from the River Thames. London's Tower Bridge provides a dramatic urban backdrop for the scene.

The advertisement humorously re-imagines the cityscape as a fashion runway, with the towering apparel piece symbolising the brand's arrival in the UK and the launch of its next-day delivery service. It presents a dynamic blend of humour and brand identity, offering a memorable take on e-commerce expansion.

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Credits

Brand:White Fox
Artist:Day Five

Metadata

Work Type: FOOH
Brand Industry:Fashion & Apparel
Country:UK
City:London
Date posted:September 17, 2024
Source:Instagram