Kies Motorsports BMW Car Assembled by Button Press
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FOOH Impact Score
Outstanding
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In this Kies Motorsports FOOH campaign, a single button press sends a pristine BMW M3 into an engaging spectacle as its components – from wheels to body panels – hover separately across a garage. The ad humorously reimagines a typical parked car as a modular machine with a clear showcase of automotive expertise, turning disassembly and reassembly into an art form powered by computer generated graphics. A distinctive display that masterfully blends surprise with a dynamic twist on high-performance vehicle customization.
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