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Impressive
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This ShopBop FOOH campaign begins with a woman walking down a city street and spotting a massive ShopBop tennis ball, complete with a Nike logo, amusingly wedged between two buildings overhead. This moment cleverly highlights the anticipation of an upcoming collaboration as the woman stops, visibly intrigued, and snaps a photo of the unexpected sight, suggesting that something new and bold is on its way. As a perfect blend of resonant storytelling and insightful product integration, the CGI effects enhancement is designed for building hype around the ShopBop x Nike launch.
Shopbop
Shopbop
Foot Locker
Aritzia
AMIRI
Foot Locker
Pull&Bear
Drykorn