FOOH Impact Score:
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Outstanding
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In this HBO fake out of home ad, a green banner bearing the mark of King Aegon II drapes over the Washington Square Arch, rippling in the breeze as pedestrians stroll beneath and an ice cream truck hums by. The ad dramatically reimagines the familiar New York landmark with a powerful symbol of Targaryen rule to tease the upcoming second season of House of the Dragon. A dynamic moment that masterfully blends suspense and brand identity with a distinctive twist on urban scenery.
Game of Thrones +
House of the Dragon
Game of Thrones +
House of the Dragon
Game of Thrones +
House of the Dragon
Game of Thrones +
Rockefeller Center
Game of Thrones +
Grand Central Terminal
Game of Thrones +
Grand Central Terminal
Game of Thronse +
NYSE
Netflix