Paramount Liam Neeson Splits on Tower Bridge
Liam Neeson Splits Tower Bridge for The Naked Gun
This Paramount Pictures fake out-of-home (FOOH) advertisement features a towering CGI Liam Neeson standee comically performing a split high atop London's iconic Tower Bridge. Neeson's character is depicted gripping a pistol in one hand and a badge in the other.
A massive movie poster then dramatically drops between his legs, revealing the title 'THE NAKED GUN' and teasing its cinema release on August 1, 2025. This creative CGI enhancement is designed to build anticipation and buzz ahead of the film’s premiere.
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FOOH Impact ScoreOutstanding
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Shortlisted at the FOOH Awards 2026