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Houseplant Gloop Takes Over New York City

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FOOH Impact Score

Solid

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Credits

Brand: Houseplant

Who we think created this: The New Face

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Metadata

Brand Industry: Home & Garden

Country: United States of America

City: New York

Effects / Animations: Building Transformation, Morphing & Transformation

Surroundings: Empire State Building, Bay Ridge–95th Street Station, Street

Date posted: October 4, 2025

Source: Instagram

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In this Houseplant CGI ad, green gloop reminiscent of molten glass glaze slides eerily down the Empire State Building. The ad humorously reimagines iconic New York landmarks with a captivating twist, including turquoise gloop dripping as subway cars speed by in Brooklyn and a police cruiser shimmering under a blanket of pink slime, culminating in an orange-coated street sign for Houseplant x Shopify’s Gloopy. A computer generated imagery campaign that masterfully blends creativity with a surprising introduction to Houseplant’s debut physical retail experience.

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