Houseplant Gloop Takes Over New York City
B
FOOH Impact Score
Solid
S
A
B-Tier
C
The FOOH Impact Score measures how effective a FOOH video is by analyzing key factors like engagement rate, viewership, and reach. By combining these performance indicators, the score provides a clear and accurate assessment of the video's impact.
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In this Houseplant CGI ad, green gloop reminiscent of molten glass glaze slides eerily down the Empire State Building. The ad humorously reimagines iconic New York landmarks with a captivating twist, including turquoise gloop dripping as subway cars speed by in Brooklyn and a police cruiser shimmering under a blanket of pink slime, culminating in an orange-coated street sign for Houseplant x Shopify’s Gloopy. A computer generated imagery campaign that masterfully blends creativity with a surprising introduction to Houseplant’s debut physical retail experience.
