Houseplant Gloop Takes Over New York City
Gloop Glazes Empire State Building
This Houseplant CGI advertisement features green gloop, reminiscent of molten glass glaze, sliding eerily down the Empire State Building. The campaign humorously reimagines iconic New York landmarks with a captivating twist.
The video also depicts turquoise gloop dripping as subway cars speed by in Brooklyn, and a police cruiser shimmering under a blanket of pink slime. The advertisement culminates with an orange-coated street sign for Houseplant x Shopify’s Gloopy.
This computer-generated imagery campaign masterfully blends creativity with a surprising introduction to Houseplant’s debut physical retail experience.
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FOOH Impact ScoreSolid
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Credits
Brand:
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