Beauty Works Woman In Billboard Gets Bangs
B
FOOH Impact Score
Solid
S
A
B-Tier
C
The FOOH Impact Score measures how effective a FOOH video is by analyzing key factors like engagement rate, viewership, and reach. By combining these performance indicators, the score provides a clear and accurate assessment of the video's impact.
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Brand: Beauty Works Hair Extensions
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In this Beauty Works captivating FOOH campaign, a peaceful London street scene frames the iconic Selfridges facade as a large billboard features a woman in a white tank top with her hair in a bun. The ad humorously reimagines outdoor advertising with a CGI effects setup, where a pink Beauty Works x Huda box hovers above and deploys mechanical ropes to attach the 'Barely There Bangs' to the woman on the billboard. A dynamic showcase that masterfully blends creative energy with a product storytelling experience true to Beauty Works’ signature style.
