Samsung Subway Signages Transform with Phones
C
FOOH Impact Score
Improvable
S
A
B
C-Tier
The FOOH Impact Score measures how effective a FOOH video is by analyzing key factors like engagement rate, viewership, and reach. By combining these performance indicators, the score provides a clear and accurate assessment of the video's impact.
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Brand: Samsung
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This Samsung FOOH ad begins with a man descending the Subte Entrance Line Z as the city moves around him. This moment cleverly highlights the versatility of the product in unexpected situations as the man glances at the camera and the LED signage above changes to read “Line Z,” seamlessly transforming the urban scene into a showcase for the Galaxy Z Flip 7 and Galaxy Z Fold 7. As a perfect blend of creative storytelling and memorable product integration, the CGI effects enhancement is designed for building anticipation toward the innovative launch.
