Samsung Giant Installation Reveals Bent Obelisk

Samsung Foldable Phone CGI Ad

This Samsung fake out-of-home advertisement features a woman walking past the Banco de la Nación Argentina building. She looks towards the iconic Obelisco de Buenos Aires, and the camera follows her gaze.

The ad humorously reimagines the obelisk as part of a smartphone wallpaper. This wallpaper then unfolds to reveal a bent version of the monument, visually showcasing Samsung's innovative foldable technology. It is a dynamic display that blends creativity with product storytelling.

A
FOOH Impact ScoreImpressive
SA-TierBCThe FOOH Impact Score measures how effective a FOOH video is by analyzing key factors like engagement rate, viewership, and reach. By combining these performance indicators, the score provides a clear and accurate assessment of the video's impact.Learn more

Credits

Brand:Samsung
Artist:granberta

Metadata

Work Type: FOOH
Country:Argentina
Date posted:July 9, 2025
Source:Instagram