Samsung Giant Installation Reveals Bent Obelisk
B
FOOH Impact Score
Solid
S
A
B-Tier
C
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In this Samsung fake out of home ad, a woman strolls past the Banco de la Nación Argentina building, casting her gaze toward the iconic Obelisco de Buenos Aires as the camera follows her view. The ad humorously reimagines the obelisk as part of a smartphone wallpaper, which then unfolds to reveal a bent version of the monument—visually showcasing the brand’s innovative foldable technology. A dynamic display that masterfully blends creativity with a memorable interpretation of product storytelling.
