Adidas Giant Jersey Display from Tokyo to Paris

Adidas Giant Jersey Display: Tokyo to Paris

This Adidas CGI ad features the reveal of the Japan National Football Team’s 2026 World Cup jersey. The video opens with a view of Tokyo Tower, which then pans left to show a helicopter carrying a giant blue jersey, streaked with light blue flames, across the skyline. Passersby gaze at the enormous spectacle, and the camera zooms in to highlight the Y-3 and Japan Football Association logos on the jersey as it ripples in the wind.

As the helicopter crosses the skyline, Tokyo Tower seamlessly transforms into the Eiffel Tower. Onlookers begin filming this surreal event as the camera trails the jersey’s journey across the sky. The video then cuts to an all-black screen where the Y-3 and Japan Football Association logos morph into the Adidas logo.

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Metadata

Work Type: FOOH
Brand Industry:Fashion & Apparel
Countries:Japan, France
Date posted:July 3, 2024
Source:Instagram