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Adidas Giant Jersey Display from Tokyo to Paris

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FOOH Impact Score

Solid

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Metadata

Brand Industry: Fashion & Apparel

Countries: Japan, France

Cities: Tokyo, Paris

Effects / Animations: Large Objects, Cloth, Floating & Flying Objects

Surroundings: Tokyo Tower, Eiffel Tower

Date posted: July 3, 2024

Source: Instagram

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Imagine Tokyo Tower turning into the Eiffel Tower mid-flight. That’s the captivating premise of this Adidas cgi ad featuring the reveal of the Japan National Football Team’s 2026 World Cup jersey. The video unfolds as the scene opens with a view of Tokyo Tower, which slowly pans left to reveal a helicopter carrying a giant blue jersey streaked with light blue flames, drawing the attention of passersby as they gaze at the enormous spectacle. The camera zooms in to highlight the Y-3 and Japan Football Association logos on the jersey as it ripples in the wind. As the helicopter crosses the skyline, Tokyo Tower seamlessly transforms into the Eiffel Tower, catching the eyes of onlookers who begin filming the surreal event. The camera trails the jersey’s journey across the sky before cutting to an all-black screen where the Y-3 and Japan Football Association logos morph into the Adidas logo. Using distinctive computer generated graphics, this Adidas cgi ad transforms an urban skyline into an innovative product showcase.

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