Hey Dude x Furby Billboard on Building Facade
A
FOOH Impact Score
Impressive
S
A-Tier
B
C
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In this Hey Dude CGI campaign, a towering LED billboard in Parliament Square flickers to life with a vibrant pink display announcing the Furby x Hey Dude collaboration. The ad humorously reimagines urban advertising with a captivating twist, as a helicopter glides overhead and the billboard transitions to read “Coming Soon,” while police vehicles cruise below, injecting tension into the otherwise cheerful reveal. A dynamic piece that masterfully blends humor and creativity with a memorable twist on street-level promotion and nostalgic branding.
