Pasqua Wines Giant Bottles on Hot Air Balloons Over NYC

Imagine the New York City skyline becoming a launchpad for wine bottles floating midair. That’s the engaging premise of this Pasqua Wines FOOH campaign featuring the signature Hey French bottle. The video unfolds as several hot-air balloons, each printed with the Pasqua logo, float gently above Manhattan’s skyline—each balloon suspending a giant bottle of Pasqua wine, with a central focus on the standout Hey French label. These balloons hover in place, forming a captivating aerial composition that emphasizes the highlighted product while maintaining the full set of wine bottles visible against the cityscape. Using computer generated imagery, this Pasqua Wines FOOH campaign transforms New York into a dynamic product showcase.