Vogue Giant Max Mara Buttons Roll Through Street
Max Mara Buttons Roll Through City Street
This faux out-of-home advertisement for Max Mara opens on a nighttime city street. The camera steadily pushes towards a Max Mara storefront, crossing a pedestrian walkway lined with a brown carpet featuring the brand’s logo.
The ad showcases oversized buttons, each tagged 'Since 1951', gliding across the road. These buttons feature the Max Mara logo, blooming rose motifs, and symbols of jackets and suits, all rendered with computer-generated imagery.
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FOOH Impact ScoreSolid
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