Vogue Giant Max Mara Buttons Roll Through Street

In this Max Mara faux ooh ad, the scene opens on a nighttime city street as the camera steadily pushes toward the Max Mara storefront, crossing a pedestrian walkway lined with a brown carpet bearing the brand’s logo. The ad memorably reimagines urban fashion advertisements with a rollout of oversized buttons featuring the Max Mara logo, blooming rose motifs, and symbols of jackets and suits—each tagged with 'Since 1951'—all gliding across the road in a captivating display filled with computer generated imagery. A creative piece that masterfully blends brand identity with a dynamic twist on heritage storytelling.