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Beauty and You Awards Orange Papers Flying

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Solid

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Credits

Brands: Beauty and You Awards, Nykaa

Agency / Production / VFX: Unknown

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In this Beauty&You India CGI campaign, the scene opens with an aerial shot of Mumbai, India, showcasing the skyline of high-rise buildings and the bay. The scene unfolds as beams of yellow light erupt from a cluster of buildings, releasing orange floating papers that drift toward Lodha World Towers, eventually forming the swirling phrase “VOTE NOW” above the city—an invitation for viewers to support their favorite finalist in this year’s awards. With a captivating use of computer generated graphics, this Beauty&You India awards campaign transforms the urban skyline into a dynamic spectacle, highlighting Beauty&You’s mission to engage the community in celebrating homegrown beauty talent.

Metadata

Brand Industry: Services

Country: India

City: Mumbai

Effects / Animations: Swarm & Particles, Morphing & Transformation, Floating & Flying Objects

Surroundings: Skyscrapers, Buildings, Streets, Center Island

Posted on October 9, 2024

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