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Cult Gaia Woven Plane Lands on Runway

B
FOOH Impact Score

Solid

S A B-Tier C
The FOOH Impact Score measures how effective a FOOH video is by analyzing key factors like engagement rate, viewership, and reach. By combining these performance indicators, the score provides a clear and accurate assessment of the video's impact. Learn more

Credits

Brand: Cult Gaia

Metadata

Brand Industry: Fashion & Apparel

Country: Unknown

City: Unknown

Effects / Animations: Simple Motion, Large Objects

Surroundings: Sky, Runway, Waterfront

Date posted: January 30, 2024

Source: Instagram

FOOH.com is the biggest mixed reality ad library. If you are the creator of this Cult Gaia ad or would like to add your work Submit your work!

In this Cult Gaia mixed reality ad, the film begins with a close-up view of an airplane soaring through the sky, its entire body covered in a distinctive brown woven structure with bold red lettering spelling out “Cult Gaia.” The scene unfolds as the camera pans outward to reveal the plane entirely wrapped in texture, down to its tail where “Saint-Barths” is marked in neat army green lining; it soon lands gracefully on a runway that extends to a waterfront, where viewers get a closer look at its flower-shaped propellers as it curves dramatically. With a captivating use of computer generated imagery, this Cult Gaia campaign video transforms an everyday aircraft into a unique, stylish icon, highlighting Cult Gaia’s vision of bringing its designs to life as moving art pieces.

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