Pepsi Giant Can on Car Emerges from Billboard
C
FOOH Impact Score
Improvable
S
A
B
C-Tier
The FOOH Impact Score measures how effective a FOOH video is by analyzing key factors like engagement rate, viewership, and reach. By combining these performance indicators, the score provides a clear and accurate assessment of the video's impact.
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Brand: Pepsi
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This Pepsi FOOH ad begins with a bright view of a city building in Kyiv where a large Pepsi billboard is prominently displayed as cars move along the road. This moment cleverly highlights the dynamic transformation of classic branding as a man rides past on a scooter and a woman walking nearby pauses to watch the screen morph into animated circles, from which a car slowly emerges carrying a giant Pepsi can on its roof. As a perfect blend of surprising storytelling and authentic product integration, the computer generated imagery enhancement is designed for promoting Pepsi’s refreshed can design.
