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Punto Blanco Massive Banner Unveiled at Facade

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FOOH Impact Score

Solid

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Credits

Brand: Punto Blanco

Metadata

Brand Industry: Fashion & Apparel

Country: Unknown

City: Unknown

Effects / Animations: Banner, Cloth

Surrounding: City

Date posted: May 5, 2024

Source: Instagram

FOOH.com is the biggest mixed reality ad library. If you are the creator of this Punto Blanco ad or would like to add your work Submit your work!

In this Punto Blanco mixed reality ad, the scene opens with a stunning view of a building with reflective glass windows as a massive banner begins to unfurl down its sleek façade, showcasing the brand’s gift-focused fashion line. The scene unfolds as a giant fabric display slowly cascades over the building’s exterior and settles into place, revealing a layout divided into nine equally sized frames—the central one featuring the white Punto Blanco logo, and the surrounding eight featuring the same model dressed in different stylish outfits that highlight individual product categories. With a memorable use of computer generated imagery, this Punto Blanco apparel campaign transforms an everyday architectural backdrop into a fresh, relatable spectacle, highlighting Punto Blanco’s push to inspire gift discovery both in-store and online.

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