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Samsung Massive Flip Phone Emerges from Hi Tower Facade

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FOOH Impact Score

Solid

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Credits

Brand: Samsung

Metadata

Brand Industry: Consumer Electronics & Technology

Country: Israel

City: Givatayim

Effects / Animations: Human Interaction, Projection & Hologram, Large Objects

Surrounding: Hi Tower

Date posted: August 1, 2024

Source: Instagram

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This Samsung cgi video begins with a striking view of the Azrieli Center, where a Galaxy Flip phone emerges from a billboard and unfolds, revealing a woman poised to dive on its screen. This moment cleverly highlights the dynamic utility of the Galaxy Flip as the camera zooms into the phone, where a 'Generate' button activates and a sailboat is drawn, followed by a floating ring—both transforming into life-sized 3D objects that seamlessly enter the phone’s display. The device then folds, flips, and returns to the billboard, merging the woman and her drawn creations into a visual scene displayed above the city. As a perfect blend of clear storytelling and memorable product integration, the CGI enhancement is designed for encouraging creative user engagement with Samsung’s latest smartphone.

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