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Bioderma Giant Bottle and Droplets Float in City

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FOOH Impact Score

Solid

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Credits

Brand: Bioderma

Who we think created this: Brigada CGI

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Metadata

Brand Industry: Beauty & Personal Care

Country: Romania

City: Bucharest

Effects / Animations: Large Objects, Floating & Flying Objects

Surroundings: Lake Floreasca, Beach, Coastal Zone, Ocean

Date posted: April 9, 2025

Source: Instagram

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In this Bioderma FOOH ad, a giant Sensibio H2O bottle floats serenely above Bucharest’s skyline, instantly drawing attention to the beloved micellar water. The scene unfolds as the oversized bottle towers over modern buildings while gentle, floating water bubbles drift through the air, celebrating 30 years of the world’s first micellar water and symbolizing its gentle cleansing power for sensitive skin. With a dynamic use of augmented reality, this Bioderma skincare video transforms an urban landscape into a resonant, imaginative celebration, highlighting Bioderma’s commitment to dermatologist-recommended skincare through decades of innovation.

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