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Gymshark Giant Gold Weight Plate in Amsterdam

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FOOH Impact Score

Impressive

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Credits

Brand: Gymshark

Agency / Production / VFX: Unknown

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Metadata

Brand Industry: Fashion & Apparel

Country: Netherlands

City: Amsterdam

Effect / Animation: Large Objects

Surroundings: City, River

Date posted: April 26, 2025

Source: Instagram

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In this Gymshark fake out of home ad, a massive Gymshark-branded weight plate rolls across Amsterdam’s charming canals, towering above cyclists and canal-side cafes. The scene unfolds as the oversized barbell plate makes its way through the historic city streets, transforming Amsterdam’s serene waterways into a dynamic fitness playground and announcing the fitness brand’s arrival in the Netherlands. With a creative use of CGI effects, this Gymshark fitness campaign fake out of home ad transforms a peaceful urban landscape into a fresh, relatable spectacle, highlighting Gymshark’s bold European expansion strategy.

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