Gymshark Giant Gold Weight Plate in Amsterdam
Weight Plate Rolls Through Amsterdam Canals
This Gymshark fake out of home ad features a massive Gymshark-branded weight plate rolling across Amsterdam’s canals. The oversized barbell plate makes its way through the historic city streets, towering above cyclists and canal-side cafes.
Using CGI effects, this fitness campaign transforms Amsterdam’s serene waterways into a dynamic fitness playground. It highlights Gymshark’s bold European expansion strategy and announces the fitness brand’s arrival in the Netherlands.
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FOOH Impact ScoreImpressive
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