FOOH Impact Score:
Outstanding
Learn moreThis Rabanne fake ooh ad begins with a massive poster of the Million Gold perfume hanging at the Monument to the Revolution in Mexico City, wrapped in moving shimmering golden chains. This moment cleverly highlights the captivating presence of the perfume as the bottle starts to rotate within the billboard, causing the golden chains to float out of the poster and expand into the real world until they cover the entire screen, where the Rabanne logo is displayed. As a perfect blend of Insightful storytelling and computer generated imagery product integration, the CGI enhancement is designed for announcing a golden celebration from the brand coming up in Mexico City.
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