Rabanne Golden Chains Float Out From Billboard
Rabanne Golden Chains Ad
This fake out-of-home (FOOH) CGI advertisement for Rabanne Million Gold perfume features a massive poster at the Monument to the Revolution in Mexico City. The poster, initially wrapped in moving, shimmering golden chains, shows the perfume bottle rotating within the billboard.
As the bottle rotates, the golden chains float out of the poster and expand into the real world, eventually covering the entire screen before the Rabanne logo is displayed. This CGI enhancement was designed to announce a golden celebration from the brand in Mexico City.
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FOOH Impact ScoreOutstanding
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