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Rabanne Golden Chains Float Out From Billboard

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Credits

Brand: Rabanne

Agency / Production / VFX: Unknown

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This Rabanne fake ooh ad begins with a massive poster of the Million Gold perfume hanging at the Monument to the Revolution in Mexico City, wrapped in moving shimmering golden chains. This moment cleverly highlights the captivating presence of the perfume as the bottle starts to rotate within the billboard, causing the golden chains to float out of the poster and expand into the real world until they cover the entire screen, where the Rabanne logo is displayed. As a perfect blend of Insightful storytelling and computer generated imagery product integration, the CGI enhancement is designed for announcing a golden celebration from the brand coming up in Mexico City.

Metadata

Brand Industry: Beauty & Personal Care

Country: Mexico

City: Mexico City

Effects / Animations: Billboard, Object Animation

Surrounding: Monument to the Revolution

Posted on October 19, 2024

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