ESR Giant Phone Case Falls to the Ground

iPhone Drops, Cracks City Street

This ESR mixed reality advertisement features a massive iPhone, protected by the brand’s Stash Stand protective case, falling from the sky into a busy city street. The scene is set against a backdrop of glass skyscrapers.

The gigantic phone crashes onto the pavement, causing the concrete to crack due to its size and weight. Despite the impact, the phone remains completely undamaged, with its triple camera system visible through the translucent orange case.

Through computer-generated imagery, this ESR phone case advertisement transforms a standard product showcase into a memorable urban spectacle, emphasising ESR’s commitment to ultimate device protection through visually striking content.

B
FOOH Impact ScoreSolid
SAB-TierCThe FOOH Impact Score measures how effective a FOOH video is by analyzing key factors like engagement rate, viewership, and reach. By combining these performance indicators, the score provides a clear and accurate assessment of the video's impact.Learn more

Credits

Brand:ESR

Metadata

Work Type: FOOH
Country:USA
Date posted:September 23, 2025
Source:Instagram