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ESR Giant Phone Case Falls to the Ground

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FOOH Impact Score

Solid

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Credits

Brand: ESR

Who we think created this: Artem Morozov

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Metadata

Brand Industry: Consumer Electronics & Technology

Country: USA

City: New York City

Effects / Animations: Explosion & Shattering, Large Objects, Falling Objects

Surrounding: City

Date posted: September 23, 2025

Source: Instagram

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In this ESR mixed reality ad, a massive iPhone clad in the brand’s Stash Stand protective case plummets from the sky into a bustling city street framed by glass skyscrapers. The scene unfolds as the gigantic phone crashes onto the pavement, cracking the concrete with its sheer size and weight, yet remaining completely unharmed, its triple camera system shining through the translucent orange case. With a captivating use of computer generated imagery, this ESR phone case ad transforms a routine product showcase into a memorable moment of urban spectacle, highlighting ESR’s promise of ultimate device protection through boundary-pushing visuals.

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