Wardah Cosmetics Billboard Displays Download Error

In this Wardah fake out of home ad, a transparent city billboard draws attention as golden sunscreen tubes float in front of a checkered background where a visible model should stand. The scene unfolds as traffic streams past this unexpected setup with on-screen elements like camera clicks and download bars adding humor while explaining the model is still being searched for—a nod to the product’s invisible finish. With a clear use of augmented reality, this Wardah sunscreen fake out of home ad transforms a supposed design glitch into an entertaining spectacle, highlighting Wardah’s aim to spotlight the transparency of its new UV Shield sunscreen.